The Power of Video!By Administration Team | 08-04-19
They say that a picture is worth a thousand words, and pictures are incredibly important for real estate marketing, however, with YouTube reporting an increase of 100% in mobile video consumption every year and 3.5 billion millennial's and Generation X viewers consuming over 27 hours of video per week, online video has become an extremely powerful tool for the property market.
There is an immense amount of emotion involved in purchasing a home and video can offer customers a more interactive experience – a feeling of walking through themselves. There are currently thousands of properties advertised for sale with big and beautiful photos, but 90% of users say that product videos are helpful in the decision process and a whopping 80% of users can recall a video ad they viewed in the past 30 days.
As effective as a brilliant video strategy is, there can be factors involved that may deter Vendors from using online video advertising in their campaign.
These being cost - traditional video costs a fair amount of money and timing - it also takes considerable time to produce material be it filmed or graphically designed content.
At Peake Real Estate, we truly understand the importance of maximising each property listed for sale, therefore, we will soon be upgrading all new listings to Dynamic Video.
Dynamic video is a form of automated video that uses existing assets (pictures, 360 images, floorplans etc) as well as property data and statistics to create engaging and meaningful high-grade videos that are self-branded and come in at a fraction of the cost of traditional video.
Videos of this nature can encompass literally every piece of data and information relating to a property and create video material for all appropriate channels and help give properties better exposure, more shareability and better overall engagement be in on the listing website, social channel or 3rd party portals.
Why not give yourself the opportunity to stand out and grab the buyer’s attention.
Call our office on 9707 5300 for a friendly chat with one of our sales consultants and learn more about how you can maximise the sale of your property.
Information source: https://www.forbes.com/sites/miketempleman/2017/09/06/17-stats-about-video-marketing/#3067bd88567f